Turning young Tanzanians' skills into a living.

We run our own small businesses and bring young people in to learn by working in them. The aim is for each of them to end up running a business of their own.

A young participant and a facilitator at an Upekee session
The idea

We teach by letting people do the work.

Many young Tanzanians have useful skills but no clear way to earn from them. Training on its own does not usually solve this, because people learn business best by actually doing it, with real customers and real money.

Upekee works differently. We run our own small businesses and young people learn by working in them. As the businesses grow, they help pay for the training.

We are honest about where we are. For now the programme is small and paid for mainly by supporters and event sponsors. As our businesses start making a profit, a set share of what they earn will go to the programme.
How the parts fit

How the parts fit together.

AfriUpekee Limited is the parent company. Money moves from the businesses, and from supporters, into a separate Programme fund, so it is always clear how much has gone to young people.

Earns

Upekee Cakes

A bakery making cakes and related products for birthdays, events and everyday orders.

Earns

Upekee Events

Corporate MCs, public speaking, and a package that puts an MC together with a celebration cake and media coverage from our IT firm, Tembosoft Limited.

Earns

Upekee Advisory

Paid business support for people and companies who can afford it.

The mission

The Programme

Free, hands-on entrepreneurship support for young people, paid for by the businesses and by supporters.

Order our cakes

Buy a cake, and help the work.

Every order helps pay for our work with young people. Choose what you want, tap the button, and send us a message on WhatsApp. We reply and confirm your order there.

Cake slices with sauce in tubs

Cake slices with sauce

A 1000ml container of soft cake layered with sauce. Choose vanilla, chocolate, strawberry or lemon.

TZS 10,000 per 1000ml

EFD receipt issued. Free delivery inside the Makumbusho stand area.

Order on WhatsApp
An Upekee event cake

Event cakes

Custom cakes for birthdays, celebrations and events. Starts at half a kilo, plain. Different sizes and flavours available, just tell us what you need.

From TZS 15,000 1/2kg plain

EFD receipt issued. Free delivery inside the Makumbusho stand area.

Order on WhatsApp
Upekee MC and events service
Events and hosting

Book an MC for your event.

We provide corporate MCs and public speaking for events, seminars and celebrations. Our full package puts a professional MC together with a celebration cake from Upekee Cakes and media coverage from our IT firm, Tembosoft Limited, so your event is hosted in one booking.

Book this service
The programme

How the programme works.

We run the programme in short cycles with a small group at a time. The outcome we care about most is a young person running their own business.

STEP 01

Identify

We choose a small group of young people who show commitment and already have a practical skill or a real idea to build on.

STEP 02

Nurture

They learn by working in our businesses, backed by practical sessions on pricing, business records keeping, compliances, marketing and pitching, plus outside mentors.

STEP 03

Transform

Each person leaves with a clear next step, whether that is starting their own venture or getting work first to build up money and experience.

STEP 04

Follow up

We check back at six months and a year to see whether they are earning and whether they have started a business of their own.

Watch

Upekee Wangu

Our daily swahili messages to young people.

Open the full playlist
Stories and updates

What we have been up to.

News from our sessions, our businesses, and the young people we work with.

Support us

Sponsor, donate, or partner with us.

There is more than one way to back the work. Reach out on WhatsApp and we will explain the next steps.

Sponsor a cycle

Cover the training costs of one three month cycle for a small group of young people, and follow their progress.

Talk to us

Donate

Give any amount towards the programme. Every contribution goes into a separate fund we can account for.

Talk to us

Partner with us

If your organisation works with youth, skills or enterprise, let us build something together.

Talk to us
Your voice

Tell us how it is going.

Whether you took part, mentored, or supported us, your honest feedback helps us make the programme better. It takes about two minutes.

We read every response. We will only contact you if you leave an email and ask us to.